Warming up the palette to include terracota, moss, and peach tones to complement the honey gold, the new palette is more inviting and less clinical, more about texture and depth than white space.
A new brandmark represents 1) the 'e' letterform, 2) a more abstract bumblebee than their original mark, and 3) the shape of a honey dipper for flexible use in packaging and labels.
Shapes combine with the brandmark to represent community coming together, united by Eczema Honey.
