Skin Deep
Eczema Honey

Skin Deep

Client
Eczema Honey
DISCIPLINES
Branding, Art Direction
Link

How can we evolve and refine a brand to hold space for new goals? Eczema Honey wants to be more than their products—they want to build community.

Warming up the palette to include terracota, moss, and peach tones to complement the honey gold, the new palette is more inviting and less clinical, more about texture and depth than white space.

A new brandmark represents the 'e' letterform, a more abstract bumblebee than their original mark, and the shape of a honey dipper for flexible use in packaging and labels.

Shapes combine with the brandmark to represent community coming together, united by Eczema Honey.

Warm tones in natural lifestyle photography show the product in use