We streamlined the packaging designs to work as a full line and feel consistent with the clean ingredients and simple routine. Easy to reach for, pleasing to keep out on the shelf.
Careful consideration of the full customer experience, from the first impression to ordering to unboxing to post purchase emails, is an essential ingredient in any premium brand. We never want to stop at a quality product and drop your customers off at checkout—it's always the goal to invest in the details to create a memorable experience. In every word, in every image.
After a thorough discovery of their messaging and copy, new voice principles and usage guidelines were defined to create a cohesive voice across all channels. Education about the product is one hurdle, clear communication shouldn't be another. The homepage copy was completely rewritten to reflect the newly defined voice principles and tone, organized to highlight the brand values, and more easily educate new customers on the product.